Medical products and consumer-oriented health products are two separate categories with a growing area of overlap. Modern consumers have a great deal of interest in improving their health along with the ability to find a wealth of information online. While medical products must be prescribed by a doctor and can be paid for, at least in part, by health insurance, consumer products can be accessed freely but must be paid for out of pocket. Nevertheless, many people are willing to pay for supplements and other health-related items that offer the consumer a sense of control and the promise of improved wellness or fitness. The following are some tips for consumer health product design.
Get FDA Approval
FDA approval is not required for non-prescription health products or devices. This gives product manufacturers freedom to satisfy health-related wants (rather than needs) and offer a type of comfort that is not necessarily verifiable through testing. However, consumers consider FDA approval a promise of value and are more likely to trust and purchase items that have been approved for consumption or use. This gives companies who can offer FDA-approved products a significant advantage over their competitors.
Communicate With The Consumer
An important part of a package design is the information that accompanies the product. The information should be presented clearly in easy-to-read text and graphics that explain to the user exactly what the product is for and why it will help. If the product has not been approved by the FDA, the manufacturer should offer evidence that the product works by citing in-house research and listing any accreditations that will increase the consumer’s trust.
Use Customer Feedback
The value of customer feedback cannot be overstated. The most successful companies invest time and effort in talking with their customers and learning about their needs and desires for health-care products. The most popular products are those that are easy to understand and can be easily incorporated into existing lifestyle patterns. Focus groups, questionnaires and feedback comments are all useful methods of getting information that will help a company to revise a product design to better meet consumers’ needs.
Nowadays, consumers are able to make choices about their health care and the products they use to promote a healthy lifestyle. Manufacturers who design with their customers’ needs in mind are likely to be successful.